The Bicycle Chain merchandise is hand-selected and represents some of the finest cycling gear at any price. We take pride in offering our customers uncompromising quality and outstanding value. The Bicycle Chain has been able to stay in business for almost a quarter century by offering our customers products that satisfy their performance needs and their budgets. We view the shop as a carefully curated collection. Our selectivity allows you to shop with confidence whether you are looking for your son's first bike or your first custom-built bike.